Eight Top-Shelf-Worthy Beauty Packaging
text + photos courtesy of Barneys New York
People usually say it’s what’s on the inside that counts, but when it comes to our most coveted beauty products, their stunning facades are of equal appeal as the divine serums, scents and candles within. Behold our favorites and be prepared to clear a prominent space on your dresser for these beauties.
BYREDO Cassis Candle / BYREDO Fig Candle / BYREDO Prune Candle
Founded in Stockholm by Ben Gorham, Byredo’s bold-yet-understated aesthetic suits the modern minimalism the city is known for. The limited edition candle collection consists of fig, prune, and cassis-inspired scents housed in wintery frosted glass featuring the pretty seasonal fruit on the box.
VILHELM PARFUMERIE Smoke Show Eau De Parfum 100ml / VILHELM PARFUMERIE Dear Polly 100ML EDP / VILHELM PARFUMERIE Fleur Burlesque Eau De Parfum 100ml / VILHELM PARFUMERIE Morning Chess 100ML EDP
As if we weren’t already sold on the unique, memory-inspired scents from niche fragrance house Vilhelm Parfumerie, the packaging has us totally obsessed—it actually inspired this whole story! Cleverly arranged text creates a uniform look for each box, but the repeating patterns are actually formed from the names of the specific fragrances, meaning each box is unique to the scent.
R+CO Gemstone Color Shampoo / R+CO Analog Cleansing Foam Conditioner / R+CO Death Valley Dry Shampoo / R+CO Gemstone Color Conditioner / R+CO Aircraft Pomade Mousse / R+CO Outer Space Flexible Hair Spray Travel
Created by some of the most avant-garde hairstylists in the industry, R+CO stands for Rogue + Company. The products are presented in bottles featuring whimsical photographs of gemstones, beaches, deserts, and starry skies—a reflection of the brand’s offbeat, hip vision.
MALIN+GOETZ Moisturizing Shampoo / MALIN+GOETZ Vitamin b5 Body Moisturizer / MALIN+GOETZ Perfume Oil Kit / MALIN+GOETZ Cannabis Hand+Body Wash / MALIN+GOETZ Intensive Hair Conditioner / MALIN+GOETZ Sage Body Wash
MALIN + GOETZ
Malin + Goetz’s unfussy, modern skincare philosophy is reflected in their packaging. Antique apothecary bottles and chemist’s labels were the inspiration for the colorful, text-focused designs that make the purpose and ingredients of each product clear. Bonus—the brand’s unisex look and feel are perfect for a his-and-hers bathroom situation.
TATCHA Gift Set
Japan-based brand Tatcha takes inspiration from modern day geishas, leading to products that are beautiful inside and out. The logo is inspired by the obi-dome, the jewel around a geisha’s belt, and the beautiful shade of purple reflects the color of Kyoto.
VERSO Dark Spot Fix / VERSO Time Reverse Series / VERSO Super Facial Serum / VERSO Super Eye Serum / VERSO Facial Oil
Swedish-based Verso takes its name from the Latin word for reverse—appropriate for its focus on gentle, age-defying skincare. The monochromatic packaging features the number that correlates to their step-by-step skincare routine that make restoring youthful radiance as easy as 1, 2, 3…