KEY TO THE CURE 2017
a charitable initiative to fight cancer
text Fiona Clarke | photos Darrylee Cohen
fashion Saks Fifth Avenue, Biltmore Fashion Park
models The Agency Arizona and Robert Black/ Ford Agency
Top, left, left to right; Co-Chairs Jacquie Dorrance, Katie Mueller and Carole Moreno. Top, right; Each attendee was gifted with an ETRO pillow. Bottom, left to right; Buffet breakfast, Fur stole raffle item and ETRO garments.
Saks Fifth Avenue’s Key to the Cure celebrated its 19th anniversary on October 6 with fabulous fashion and a Friends and Family shopping opportunity to support cancer research. Many of the Valley’s best-dressed women arrived bright and early to learn about the research being conducted by the Translational Genomics Research Institute (TGen), savor a breakfast buffet accompanied by mimosas and enjoy a fashion show featuring the ETRO Fall Collection 2017. Also, each guest received a stylish pillow courtesy of ETRO and a lip and cheek color pencil from partner Trish McEvoy.
With overwhelming passion for the cause, Carole Moreno joined with four-time co-chairs Katie Mueller and Jacquie Dorrance, to make Key to the Cure 2017 a tremendous success. ”Thank you for joining us as we unite in strength to make a difference” were their welcoming words. “Like many of you, our lives have been changed forever when cancer struck. Together, we refuse to allow cancer to shatter our lives, but rather accept the challenge to work with TGen, Saks Fifth Avenue and our committee to help find a cure.” With a committee of 37 strong, the event was well-organized and well-executed, with no detail overlooked.
“Although our research has improved the lives of many, much work remains,” says Jeff Trent, director and president of TGen. “This year, nearly 269,000 American women will be told by their doctors that they have breast
or ovarian cancer. More than 55,000 women will succumb to these diseases.”
TGen uses the power of the human genome in a continuing search for providing new methods of early detection, diagnosing cancer in its earlier stages when treatment can be most effective and providing targeted new drug treatments with fewer side effects. “Precision medicine – treatment based on each patients patient’s unique genetic makeup – is the heart of our cancer research program,” states Trent.
“With the help and support of the community, TGen is able to conduct groundbreaking research to help women live longer, healthier lives. Key to the Cure is a valuable partner in spreading awareness and raising funds,” explains Trent. “Continued support of this event fuels our efforts toward defeating breast and ovarian cancers.”
“We are honored to host this annual event and grateful for the wonderful support of the community, not only for our store but also for our beneficiary, the Translational Genomics Research Institute, TGen,” said Anna Chung, vice-president and general manager of Saks Fifth Avenue, Phoenix.
There was also an impressive collection of drawing prizes to entice guests to further support the cause. “BC International Furs, Chef Lisa Dahl, Coomi Fine Jewelry, Fendi, Marco Bicego, Omni Resort Montelucia, Optical Boutique, Trish McEvoy and Zang Toi all generously donated raffle items to help raise funds for our partner TGen and the very important work they are doing in search of a cure for breast and ovarian cancer,” said Angela Zdrale, marketing manager of Saks Fifth Avenue, Phoenix.
“Our runway fashion show featured the Fall/ Winter 2017 Collection by ETRO,” explained Zdrale. “This Italian designer is very popular with our Valley clientele for its beauty, quality and wearability.”
ETRO, known for its bold colors, superb workmanship, intricate prints, lustrous fabrics and vibrant paisleys, did not disappoint this season. As always, clashing patterns were fused together with effortless flair. The collection was bohemian chic at its best, masterfully blending a folklore vibe with streetwear.
Keeping us on trend with accessories, Coomi Fine Jewelry was a perfect partner for the runway outfits. Feminine, yet powerful, the jeweler’s motifs reference ancient, exotic cultures. The designer, whose full name is Coomi Bhasin, uses 20-carat gold with rose-cut diamonds and rare, colored gems and minerals. Ancient artifacts and coins often are incorporated in her designs.
Since 1999, Saks Fifth Avenue’s nationwide charity-shopping weekend has donated over $40 million to women’s cancer research and treatment organizations throughout the U.S. including The Breast Cancer Research Foundation, Cleveland Clinic, Boston’s Dana-Farber Cancer Institute and EIF’s Women’s Cancer Research Fund.
For the eighth year, Saks Fifth Avenue, Phoenix is supporting TGen whose efforts advance genomic research to improve early detection and aid physicians to select the best treatment on a case-by-case basis.
In addition, Saks Fifth Avenue, Phoenix will donate one hundred percent of proceeds from the exclusive $35 Key To The Cure 2017 T-shirt to the TGen Foundation. Designed by Missoni, the limited edition T-shirts will be available for purchase through October 31 at Saks Fifth Avenue, Biltmore Fashion Park.
“We came together to celebrate women, fashion and a cure,” said Zdrale. “To have the opportunity to raise awareness and generate funds to help TGen continue their groundbreaking research is a privilege.”
To learn more about TGen and how you can help, please visit www.tgen.org